If we share our knowledge in the reality of business the lows will be manageable and the highs more frequent.

The purpose of our blog goes far beyond the desire to share our experiences but to add to the wealth of practical information to those that we may never meet. We all read, talk and share the highs and lows of running a business but often they are glamourised to appeal to our egos and appease the ego of those sharing.

We run the spectrum of subject matters from our founders opinion, the latest changes that we see happening on Facebook Advertising or the most recent customer service experience we had in retail and digest what it means to our relationships with brands. The central theme will always be about finding the gaps in business and life, which should bring us a step closer to being fully active in our own success.

Grow Your BusinessPersonal Growth
07 December 2018

How Purpose Can Help Grow Your Business

Over the past few years I have been on a huge learning curve as a…

Sales Funnels vs Websites Marketing AutomationSales Funnels
29 November 2018

Sales Funnels vs Websites

Not one or the other but both... “Sales Funnels” aren’t a new concept, but recently the awareness of the possibility of online versions of the classic sales funnel has seen...
Authentic Leadership Leadership
25 October 2018

What Is Authentic Leadership?

Of authentic origin and not a copy, genuine. What does that mean in the context of leadership? How do you become genuine and not a copy? Well, you don’t become...
Contemplation by Waking Giants Personal Growth
09 August 2018

Taking time out to contemplate ‘stuff’

The contemplation of stuff is important but I don’t want us to get too Hemingway (Ernest) about what it is we should be contemplating. Meditation/contemplation/spiritual practices can run the risk...
Execute on the simple stuff by Waking Giants Motivation
03 August 2018

The Ultimate Guide To Executing On The Simple Stuff

Are you an ambitious person? Are you always busy? Do you put your heart and soul into your business and have the ambition to have your business grow, to deliver added value?...
Life WIth Balance by Waking Giants Personal Growth
31 July 2018

Balancing With Your Eyes Closed While Riding A Unicycle Downhill

There is that wonderful scene in the movie Highlander when Connor MacLeod (Christopher Lambert) is standing straddling a rowboat in the middle of a Scottish lake holding onto a heavy...
Good Leadership by Waking Giants Personal Growth
26 July 2018

7 Tips On What It Takes To Be A Good Leader

Do you want to improve your leadership skills? To be able to get the best business results by managing your employees the right way, instead of demotivating them? Especially when...
Good Vibes Only by Waking Giants Long Term Strategy
23 July 2018

You and Your Attitude

Before we talk about you and your attitude we need to first look at a couple of the natural laws of the Universe and how they affect the outcome of...
What to do when you want to quit Long Term Strategy
12 July 2018

What to do when you want to quit?

Because you will want to quit! I can guarantee that for you now. Why am I so certain? Because growth and development don’t come without pain and sacrifice. We don’t...
Habits by Paul Sills - Waking Giants Long Term Strategy
04 July 2018

The Power Of Habits – Now Hack your Habits!

“All our life, so far as it has definite form, is but a mass of habits”. William James Our habits define us. Up to 95% of what we do each...
Marketing Automation - Waking Giants Marketing Automation
03 July 2018

A Beginners Guide to Marketing Automation

What is it & Why Do You Need it! -- What exactly is marketing automation? Marketing automation is an online marketing strategy that is often used for structured communication with the...
Will power by Paul Sills Waking Giants Long Term Strategy
27 June 2018

How ready willing and able is your willpower?

Grit, guts, determination and drive are all different names for the same thing: willpower. Our regrets and our resolutions will typically have one thing in common: willpower. They represent a...
Running through your mind-Paul Sills FindThe_Gaps Long Term Strategy
20 June 2018

A quick run through your mind

As marathon runners I know you are probably like me and don’t want to simply be told to do something but are equally interested in knowing why. So before we...
Planning success Long Term Strategy
06 June 2018

Planning – what works for you?

Planning – what works for you? You have identified your intentions – the way you want to live your life. You have selected a big hairy audacious goal – you...
Planning Success Long Term Strategy
28 May 2018

Why should I plan for success in life?

Why plan for success? Why should I plan for success in life? I expect my success to come naturally like all those overnight successes I see in magazines and on...
The Long Walk by Paul Sills Long Term Strategy
21 May 2018

The Long Walk

The long walk As the saying goes – “how do you eat an elephant?” Well you shouldn’t is the answer. But how do you eat the world’s largest pavlova (which...
Brand Equity Waking Giants Branding A BusinessStarting A Business
19 July 2017

Ensure You Build Brand Equity If You Are Planning To Exit

Not all of us start a business with the vision of selling it on to another party, but for those who are you may be missing trick when it comes...
Brand Manager In A Small Business Branding A BusinessStarting A Business
17 July 2017

Small Business: Become Your Own Brand Manager

Branding is a term used more frequently than ever before. The reason, as consumers we are becoming more attached the decisions we make about the things we buy, the people...
5 Weeks In The Wilderness Personal Growth
03 April 2017

5 Weeks In The Wilderness

Today is the first day back in the office after 5 weeks living an alternate life. Not to be dramatic but I really feel like I stepped out of my...
5 Ways Being A Better Listener Helps Your Business Communication
27 February 2017

5 Ways Being A Better Listener Helps Your Business

On a recent visit to a client of ours I got talking to the CEO about the importance of listening. He said customer service/business relationships come down to 2 things:...
Instagram for business Instagram
17 February 2017

Is Instagram Right for your Business?

In April of 2012 Mark Zuckerberg CEO and Founder of Facebook purchased Instagram for a whopping $1 billion: $300 million in cash and $700 million in Facebook stock. At the...
Hard Work Still the Key to Business Success Grow Your Business
17 February 2017

Hard Work Still the Key to Business Success

Business is hard work, there’s no two ways around it. We all wish to be successful but only a handful are willing to put in the hustle day in and...
Working with Waking Giants Auckland Grow Your Business
25 January 2017

The Diversity of a Days Work with Waking Giants

Juggling several balls in the air while uni-cycling through rings of fire is no small feat! This is no circus, however. I’m referring to what it’s like to work within...
social-media-and-mobile-marketing-taking-over-the-game Grow Your Business
20 January 2017

Social Media and Mobile Marketing Taking Over the Game

Who remembers the time when we would get most of our information and news from the radio? Me neither. The TV quickly took over radio as the major platform for...
13 January 2017

Social Media vs. AdWords – Time to Embrace Change

No matter which two ways you look at it Social Media is officially kicking butt! 2016 saw the formidable rise of Instagram and Snapchat, along with the usual suspects Facebook,...
dont-just-start-a-business-by-waking-giants Small BusinessStarting A Business
12 January 2017

Do What You Love in 2017 – Don’t Just Start a Business

The days after New Years are fairly predictable. The smorgasbord of self-help and ‘start a business in 2017’ articles come at us from every media channel under the sun. But...
learning how to growth hack by waking giants Small BusinessStarting A Business
16 December 2016

If I build it will they come? Learning How to Growth Hack

The Honest Guide to Starting a Business - Article #4 Growth Hacking has become one of the hottest buzzwords in business over the last couple of years. The premise is...
grow your business by waking giants Grow Your Business
13 December 2016

8 Lessons To Grow Your Business In 2017

Don't wait until 1st Jan to decide how you are going to grow your business in 2017. It's that time of year where we all crave a break with friends...
mall-business-budgets-by-waking-giants Small Business
02 December 2016

How Important is Money? Getting the Most out of your Small Business Budget

The Honest Guide to Starting a Business - Article #3 In today’s world people are starting businesses at every stage of life. Whether they’re university dropouts, parents or retirement entrepreneurs....
validating-your-business-idea-by-waking-giants Starting A Business
02 December 2016

Is Belief Enough? The Importance of Validating your Business Idea

The Honest Guide to Starting a Business - Article #1 One of the toughest things to get right when starting a business is receiving honest feedback and analysis on validating...
branding-for-businesses-by-waking-giants Branding A Business
02 December 2016

Does Brand Matter? Branding your Business from Day 1

The Honest Guide to Starting a Business - Article #2 Once you are confident in your business idea, it’s important to start branding your business from day 1 to fuel...
natural disaster in new zealand by waking giants People
14 November 2016

Do we need a natural disaster to bring us together?

I do not know of anybody in New Zealand who woke up this morning and did not feel concerned and distressed at the news of yet another significant earthquake causing...
rebranding auckland new york example by waking giants Rebranding
31 October 2016

Rebranding Auckland… again!

Rebranding Auckland is the story that keeps on giving. And while there is a case for change when it comes to public money surely there is a more appropriate course...
the power of momentum when-starting-a business by waking giants Starting A Business
27 October 2016

The Power of Momentum when Starting a Business

The laws of thermodynamics suggest that we are either on a path moving forward or one moving backwards (Stick with me this does relate to starting a business!). Rarely, in...
change your future in the next-60-seconds by waking giants Personal Growth
25 October 2016

Change your future in the next 60 seconds

If you believe that someone else is responsible for your actions and the way you lead your life it’s probably best to stop reading now. Until we all understand that...
persistence just do the work Personal Growth
19 October 2016

Persistence – Just Do The Work

You can make a vision board of motivational quotes, buy all the self-help books you can fit beside your bed, and go and see a gaggle of personal development speakers...
permission to succeed by waking giants Personal Growth
12 October 2016

Do We Need Our Own Permission To Succeed?

On the 15th September I gave myself permission to succeed and I didn't even realise. After a 12 month training plan with leading New Zealand triathlon coach, Sam Warriner, I...
How to avoid Complacency in Business EntrepreneurGrow Your BusinessMotivation
07 October 2016

How to Avoid Complacency in Business

Warren Buffett, chairman of Berkshire Hathaway, is arguably the greatest investor of all time. The Oracle from Omaha knows a thing or two about what makes companies succeed. His partner,...
authentic communication Communication
05 October 2016

Authentic Communication – What to say, what to say?

A reporter once asked Gandhi’s wife how it was possible for her husband to give such long public speeches without any notes or references. Her response was that it was...
10 tips for business evolution by waking giants Grow Your Business
03 October 2016

Top 10 Tips for Business Evolution

Business Evolution: You can't turn up each day and expect everything to simply happen the way you want it to. Below are some key tips for making 'it' happen. 1....
findthe_gaps-raymond-laursen FindThe_Gaps Podcasts
28 September 2016

Staying Innovative with Raymond Laursen of Conroy Removals

Innovation and Technology Manager at Conroy Removals, Raymond Laursen, speaks with Waking Giants Founder, Grant Difford, about the importance of staying innovative, embracing change, and fighting industry complacency. Full Podcast...
dont be afraid to ask for help by waking giants Motivation
28 September 2016

Don’t Be Afraid To Ask For Help

If only we allowed ourselves to ask for help and engage the abundance of business support that we know we need. A good friend of mine has identified a gap...
are you labelled a small business by waking giants Small Business
28 September 2016

Small Business – Is That The Right Label for you?

Language is such a powerful part of our lives. Do we ever stop and consider how conventions we wouldn't even question can define us to others and ourselves? It's a...
Rawhiti Estate Press Advert Brand Identity
12 September 2016

Rawhiti Estate Branding

Giving a fresh voice to the retirement sector. As BeGroup launches its second retirement village in New Zealand we found ourselves embracing the richness that retirement can bring if only...
How To Choose The Right Brand Name by Waking Giants Brand NamesRebranding
04 September 2016

How to Choose the Right Brand Name

Do some research Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas...
The Client Journey by Waking Giants Customer
29 August 2016

The Client Journey – Conroy Removals

Don’t talk about the trucks. Ever. When you get the chance to work with a family owned, New Zealand company that has been around for 45 plus years you know there...
Catching the right wave in business by Waking Giants Motivation
29 August 2016

Catching the Right Wave in Business

On our recent move to the sunny North Shore we have been reacquainted with the beauty and wisdom of the sea (Milford Beach is a leisurely 2-minute stroll from our...
Content Creation
29 August 2016

11 Examples Of Content Creation

It's all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don't...
Rebranding Branding A Business
29 August 2016

Branding in 2016

Customers don’t buy your product or service; they buy into your ideas. When we think of branding in 2016, we need to think beyond logo’s, indeed, beyond brands, we need...
Compelling Content Marketing by Waking Giants Content Creation
29 August 2016

Compelling Content Marketing

Business to business or business to customer – creating compelling content is a fantastic way to boost your brand and build a closer, more intimate relationship with your target audience....
Grow Your Business by Waking Giants Grow Your Business
29 August 2016

Grow your Business

Every company under the sun wants to grow and take their business to that next level. Often growth can creep up on us too quickly and we rush decisions without...
Business Growth Strategy Rebranding
29 August 2016

Will Rebranding Grow Your Company?

In short no. Well, there is no guarantee. Long gone are the days (if they ever existed) that changing your logo would enhance the overall value and growth of your...
Supporting Business Growth by Waking Giants Grow Your Business
29 August 2016

Supporting Business Growth

Living the Founder or Executive life can be exhilarating until we confront a road block that has us scratching our heads around where the next move will come from. From...
Inbound Marketing To Rebrand by Waking Giants Inbound MarketingRebranding
29 August 2016

Can Inbound Marketing Help Rebrand Your Business?

If you are looking to rebrand your business, you’re probably looking for new ways to launch your new message and grow your customer base. Whether you’re introducing an entirely new...
What Is Inbound Marketing by Waking Giants Inbound Marketing
29 August 2016

What Is Inbound Marketing?

So you are here to ask what is inbound marketing? While a bit of an art to really maximise here is an introduction. Inbound marketing provides the tools to attract,...
Content marketing vs inbound-marketing by Waking Giants Content MarketingInbound Marketing
26 August 2016

Content Marketing Vs Inbound Marketing

Whether or not you are acquainted with the various terms that marketers use for their techniques, one thing is certain: If you own a business, you need to have a presence...
If Business was a Sport by Waking Giants Business
26 August 2016

If Business was a Sport

Ask any business owner what they would compare entrepreneurship to and you will stimulate many competing answers, but for me a clear winner is triathlon. As you can imagine with...
Growth is a choice in life and in business by Waking Giants Grow Your Business
26 August 2016

Growth is a Choice in Life and in Business

Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete - growth is a choice. It’s both an exciting and volatile time to...
What Is Design Thinking by Waking Giants Design Thinking
26 August 2016

What Is Design Thinking?

Design in its most essential form describes a process rather than an end result. Design Thinking is a creative process used to solve problems and discover new opportunities that lead to...
Personal Growth Personal Growth
26 August 2016

How Language can Make or Break your Business

All business owners founded their company around a central idea and purpose. Clearly they had a vision for what they would do, but they also knew deep down why they...
4 Steps To Develop A Rebranding Strategy by Waking Giants Rebranding
25 August 2016

4 Steps To Develop A Rebranding Strategy

There comes a time when a business realises their identity isn’t where they hoped it would be. Whether they’re not reaching the target audience they want or they’ve run into...
Building Personas to Attract-your-Ideal-Customer by Waking Giants Building Personas
25 August 2016

Building Personas to Attract your Ideal Customer

In today’s age of social media, Google search and disruptive technology, the relationship between businesses and their customers (personas) are changing dramatically. Customers now expect to be a part of...
Content Marketing Can Grow Your Business By Waking Giants Content Marketing
25 August 2016

How Content Marketing can Grow your Business

There are countless buzzwords in today’s marketing industry and none more popular than content marketing. For those new to the term, content is more than just a blog or a...
Considering Rebranding Your Business By Waking Giants Rebranding
25 August 2016

Considering Rebranding Your Business?

It's not often that a branding company will advise you not to spend your money on rebranding. But here at Waking Giants, we keep your best business interests at heart,...
Grow Your Business Rebranding
25 August 2016

6 Steps To Rebrand A Company

Rebranding can be a risky business. We all know of companies that have made a change to the shock of their once raving fans. Recent examples include Instagram and Uber....
Creating A New Brand Growth Hacking
25 August 2016

What is Growth Hacking?

Growth hacking is a relatively new term for a type of marketing that has been around for decades. The ubiquity of startups and entrepreneurial actors in the modern economy, it...
5 Tips To Start Your Inbound-Marketing by Waking Giants Inbound Marketing
25 August 2016

5 Tips to Start your Inbound Marketing

The intruding nature of old school marketing methods is coming to an end. Over time customers have built a litany of defence systems to stop this incoming traffic. Spam folders, caller...
How To Start A Business by Waking Giants Starting A Business
22 August 2016

How to Start a Business: Be Resourceful

Every 30 days, more than half a million new businesses launch. Yet within a decade, all but an estimated 4 percent of those new startups will have closed their doors....